NXT-UP | Riot Games

Copywriter- Aaron Alford / Art Direction - Joanna Albert + Will Miller

Sports storytelling promo series

NXT-UP is an editorial-inspired sports show researched and written by me. Created in 2022, NXT-UP highlights the biggest stories to watch in the VALORANT Champions Tour. Riot Games wanted a hype video series about the VCT. To ring true to the audience, this series required highly specialized research about the sport and an indepth understanding of its audience.